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Xavier Akram, UX Freelance

Xavier Akram Not available until April 2019

Lead User Experience Architect Consultant and Contractor

London, United Kingdom.

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I have been creating intuitive, usable, deliverable and commercially viable solutions for more than 15 years.

I immerse myself in projects while ensuring a timely delivery with a strong focus on User Experience (UX). I am experienced in design, development, management and business. During my work in the field, I have come to know that UX is a blend of the above expertise.

I offer full-service design, consisting of the following: exploring the customer's experience, data, analytics, research reports, conducting interviews, performing tests, formulating and implementing strategy and processes, technical solutions, requirements gathering, validation and audits, workshops, user experience design, information architecture, user journeys and customer mapping, prototyping and visual design.

Whether you need me to join a team or lead one; I have experience in building new digital processes, and building on existing ones. I can take complete ownership, or, serve a specific function.

I have delivered for large companies and small companies across a number of industries including finance, fintech, eCommerce, B2B, B2C, travel, cellular, media, retail, sports, fashion, grocery, FMCG, social and lean startups.

Client's serviced

App Business
Asda
Barcardi
Barclays
Currencycloud
Deep Focus
Dotmailer
Dove
Dreamworks
Dunelm
Expedia
Glenlevit
Low Cost Holidays
McDonalds
Monsoon
Mvideo
Natwest
Next
Orange
RBS
RS Components
Samsung
Sky
Umbro
Victoria Secret

Process

Discovery Process

Discovery

Understanding your needs, & problems we're trying to solve.

Planning Process

Planning

Providing visibility on timelines and deliverables.

Ideation Process

Ideation

Producing wireframes, prototypes & solving problems discovered.

Validation Process

Validation

Testing with users ensuring that the solutions conceived are valid.

Delivery Process

Delivery

Producing reports, documentation, specifications and design.

Iteration Process

Iteration

Repeating the previous stages as per project requirements.

Skills

Skills

User Experience

Discovery

  • Customer Interviews
  • Data analysis
  • Insight mining
  • Omnichannel customer journeys
  • Requirements gathering
  • Research
  • Stakeholder Interviews
  • Technical deep dive
  • User Journeys
Currencycloud - Customer Journeys
RS Components - User Journeys
mVideo - Competitor Benchmarking
Currencycloud - Persona Workshop

Design (Ideation)

  • Content hierarchy
  • Information architecture
  • Process definition
  • Prototyping (paper/digital/code)
  • Reporting
  • Strategy definition
  • Wireframing
  • Workshops
RS Components - Wireframes
Currencycloud - Workshop with Xavier
mVideo - Process Model
RS Components - Paper Prototyping

Deliver

  • Insights documentation
  • Interaction designs
  • Pattern libraries
  • Process documentation
  • Strategy documentation
  • Technical specifications
  • Visual designs
  • Wireframes
Currencycloud - Persona Creation
Taggstar - Wireframes
mVideo - Visual Design
Dotmailer - Visual Designs

Iterate

  • Data analysis
  • Interviews
  • User testing
  • Watch
  • Listen
  • Learn and repeat

Technical

  • Adobe analytics
  • Agile delivery
  • ATG
  • AWS
  • CSS / CSS3
  • Endecca
  • GitHub
  • Google analytics
  • HTML / HTML5
  • Hybris
  • Javascript
  • Jira / Trello
  • jQuery
  • Less / SASS
  • PHP
  • Ruby
  • Ruby on Rails
  • SAP
  • Swagger

I do not offer the above technical skills commercially, in short, I am not a developer.

Software

  • Adobe Creative Cloud
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe XD
  • Axure
  • InVision
  • OSX, iOS, Android
  • Sketch
  • Various other applications
Axure RP
Adobe Illustrator
Invision
Adobe Photoshop
Sketch
Adobe XD
Experience Icon

Experience

Currencycloud

Lead User Experience Architect

May 2017 - April 2018
Currencycloud

Currencycloud is one of the leading fintech payment companies, servicing businesses with their easy to use API and individuals with their trading platform.

I was hired to address their customers experience with the business, specifically focusing on the pre-sales and
 post-sales journeys.

Deliverables

  • A/B testing
  • A/B test plans
  • API analysis and audit
  • API build specification
  • API categorisation
  • card sorting
  • competitor auditing
  • content narrative
  • customer interviews
  • customer journey mapping
  • data analysis
  • developer journey mapping
  • empathetic content
  • icon library
  • imagery
  • information architecture
  • interaction design
  • persona definition
  • persona-driven content
  • persona research
  • process definition
  • process implementation
  • project planning and delivery
  • prototyping
  • responsive website design
  • solutions integration
  • stakeholder interviews
  • technical specifications
  • technological recommendations
  • user journeys
  • user research
  • user testing
  • website design library
  • wireframing
  • workshops

Achievements

  • consistency
  • empowered team to self-serve
  • identification and validation of customer issues
  • implemented user testing processes
  • implemented user-centred design process
  • improved customer experience
  • improved developer engagement.
  • increased API conversions
  • increased website conversions
  • reduced website operational and maintenance costs

RS Components

Lead User Experience Architect

Aug 2014 - May 2017
RS Components

RS Components the largest B2B electronics retailer globally, focusing specifically on the maintenance, servicing, manufacturing and engineering industry.

I was hired directly by RS Components to help build a digital function within their business and refocus their online store.

Deliverables

  • A/B test plans and testing
  • competitor research
  • content narrative
  • customer interviews
  • data analysis
  • hiring and resourcing
  • information architecture
  • interaction design
  • process definition
  • prototyping
  • strategy definition
  • technical specifications
  • training and management
  • user experience design
  • user journeys
  • user research
  • user testing
  • technological suggestions
  • wireframing
  • workshops

Achievements

  • better experiences offline and online in trade counters.
  • decreased abandoned baskets by 14.7%
  • decreased customer returns
  • contributed to various user experience and customer experience awards
  • helped increase online revenue growth (35.7% £51.2m).
  • helped team grow from 1 to 10
  • improved general site experience
  • increased conversions - product 7.4%
  • NPS score increased by +6.3
  • search conversions increased by 34.2%
References

References

I worked with Xavier over a two year period at RS Components. Xavier is an extremely committed and highly dynamic UX designer who always produces high quality work on time. His ability to rapidly synthesis complex information and generate creative design concepts that solve complex problems sets him apart in the field. He shows a passion for understanding the customer and translating insights from research into his design work. His design skills are complemented with an impressive set of technical skills which allow him to delivery highly interactive prototypes - a dream for customer testing. Xavier is also a great team member who is transparent, inclusive and highly collaborative in his design practice. He’s also fun to work with :)

Reference by Gerard Oleksik

Gerard Oleksik

User Experience Research Manager

Xavier is an ideas machine. During Xavier’s time at RS he brought a broad range of skills to the UX team. The most notable of these was the ability to rapidly produce well thought out solutions that reflected the reality of complex design challenges. These concepts would often be efficiently developed into high fidelity prototypes which were then further iterated and improved in response to user research insights. In addition to this Xavier also helped the team be more effective through the introduction of new UX tools and methodology.

Reference by Nathan Sellars

Nathan Sellars

Head of User Experience

It was a pleasure working with Xav on a large e-commerce transformation project. Xav epitomises UX through and through (Jedi master). Xav always strives for the ideal solution that matches customer needs with business needs. Xav is superb at sharing his knowledge and experience with the team, as well as making sure he stays up to speed with the latest industry developments, which he will then share with his colleagues. I have no hesitation in working with Xav again on future projects.

Reference by Ahad Choudhury

Ahad Choudhury

User Experience Designer

mVideo (м.видео)

Lead User Experience Architect

Oct 2013 - Aug 2014
mVideo

M.Video the largest consumer electronics chain in Russia had grown substantially but identified gaps in their digital expertise and experience.

I was hired as the lead for their website rebuild, to support and train their digital team.

Deliverables

  • competitor landscaping
  • competitor research
  • process definition
  • service design
  • solution design
  • stakeholder interviews
  • training and knowledge sharing
  • user research
  • user testing
  • wireframing
  • workshops

Achievements

  • coherent experience online and offline
  • empowerment of digital team - full autonomy.
  • fully responsive solution
  • increased conversions - online 31%
  • increased retail footfall
  • increased gift card purchases
References

References

Xavier is a a great colleague to work with. He is motivated and always delivers on time. Xavier uses his initiative and is not afraid to work outside of his comfort zone to offer assistance where needed. Xavier is also an excellent team player. He effectively managed and mentored a team of UX consultants and creative designers and delivered quality training on process and creativity. It would be a pleasure to work with Xavier again.

Reference by Rachel Perlman

Rachel Perlman

Project Manager

Xavier is an experienced UI architect with passion for innovative approach to UI design. Working with me on an omni-channel program for a major retailer he demonstrated great aptitude for creating and driving UX vision in adherence with UI architectural standards and best practices. He also did a great job continuously evaluating and improving UX delivery process in a complex client/multi-vendor environment. I wish him all the best in his career pursuit.

Reference by Denis Mavreshko

Denis Mavreshko

Business Analyst

Xavier is an awesome guy with tons of experience and an incredible work ethic. He's one of those few creatives that can not only inspire people, but manage them towards producing exceptional work. I would not hesitate to work with Xavier again.

Reference by Michel Tjoeng

Michel Tjoeng

Digital Strategy Executive (CMO)

dotMailer

Senior User Experience Architect

Jul 2013 - Oct 2013
dotmailer
References

References

Xavier is one of the few UX people that I have met and worked with that has a firm grasp on the discipline and can get results. If you need your App, or website to be user centric and more successful, use him.

Reference by Simon Bird

Simon Bird

Co-founder, Technical Director

I have worked with Xavier on two separate projects where he delivered the design and interface for two dotMailer product features. He is fantastic at what he does and deeply understands how the clients interact with the system and the ergonomics between the two. He communicates UX concepts well, with those that don't understand the principles. I enjoy working with him as is always eager to share his ideas.

Reference by Lili Boev

Lili Boev

Director of Client Success

Expedia (Hotels.com)

Senior User Experience Architect

May 2013 - Jul 2013
expedia

dotMailer

Senior User Experience Architect

Jan 2013 - May 2013
dotmailer

Orange

User Experience Architect

Dec 2012 - Jan 2013
orange

Various clients

User Experience Design, User Interface Design and Development Roles

Aug 2006 - Nov 2012

Portfolio

Currencycloud - Jargon Busters Landing Page
Currencycloud - Landing Page
Currencycloud - Developer Centre
Currencycloud - Developer Centre
Currencycloud - Support
Currencycloud - Support
Currencycloud - Main Website
Currencycloud - Main Website
Currencycloud - Wireframes
Currencycloud - Wireframes
Currencycloud - Mobile Interaction Design
Currencycloud - Mobile Interaction Design
Currencycloud - Desktop Interaction Design
Currencycloud - Desktop Interaction Design
Currencycloud - Customer Journeys
Currencycloud - Customer Journey Mapping
Currencycloud - Customer Journeys
Currencycloud - Persona Workshop
Currencycloud - Design Workshops
Currencycloud - Design Workshop
Currencycloud - Process Definition
Currencycloud - Process Definition
Currencycloud - Research report
Currencycloud - Research Report
Currencycloud - Developer Interviews
Currencycloud - Developer interviews
Currencycloud - API card sorting
Currencycloud - API card sorting
Currencycloud - Developer Research Report
Currencycloud - Developer Insights
Currencycloud - Persona
Currencycloud - Personas
RS Components - Quick Order Discovery
RS Components - Quick Order Discovery
RS Components - Scoped Search Discovery
RS Components - Scoped Search Discovery
RS Components - Design Challenges
RS Components - Design Challenges
RS Components - Search Discovery
RS Components - Search Discovery
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Workshop
RS Components - Search Workshop
RS Components - Paper Prototype
RS Components - Mobile Paper Prototype
RS Components - Mobile Prototype
RS Components - Mobile Prototype
RS Components - Search Results Product Prototype
RS Components - Search Results Product Prototype
RS Components - Search Results Category Prototype
RS Components - Search Results Category Prototype
RS Components - Category Prototype
RS Components - Category Prototype
RS Components - Visual Filtering
RS Components - Visual Filtering
RS Components - Forward Orders Prototype
RS Components - Forward Orders Prototype
RS Components - Brand Page Axure
RS Components - Brand Page
RS Components - Payment Axure
RS Components - Payment
RS Components - User Testing Lab
RS Components - User Testing Lab
RS Components - Search within validation
RS Components - Search within validation
RS Components - User Testing Japan
RS Components - User Testing Japan
RS Components - User Testing with Rav
RS Components - User Testing
RS Components - UCD Process
RS Components - UCD Process
RS Components - Agile Process
RS Components - Agile Process
RS Components - Basket Specification
RS Components - Basket Module Specification
RS Components - Mobile Filters Video
RS Components - Mobile Filters Demo
RS Components - Visual Filtering
RS Components - Visual Filtering Demo
RS Components - Search Category
RS Components - Search Demo
RS Components - Specification
RS Components - Specification
RS Components - Live Chat Specification
RS Components - Live Chat Specification
RS Components - Collection Specification
RS Components - Collection Specification
RS Components - Tile Specification
RS Components - Tile Specification
mVideo - Bundle Builder Discovery
mVideo - Bundle Builder Discovery
mVideo - Email Templates Discovery
mVideo - Email Templates Discovery
mVideo - Gift Cards Discovery
mVideo - Gift Cards Discovery
mVideo - Wishlist Discovery
mVideo - Wishlist Discovery
mVideo - Training Process
mVideo - Process Training
mVideo - Training Administrative Process
mVideo - Administrative Training
mVideo - Axure Training
mVideo - Axure Training
mVideo - Creative Fundamentals Training
mVideo - Creative Fundamentals Training
mVideo - Responsive Design Training
mVideo - Responsive Design Training
mVideo - Overview and Vision Training
mVideo - Overview and Vision Training
mVideo - Ideation Process
mVideo - Ideation Process
mVideo - Ideation Process
mVideo - Ideation Process
mVideo - Ideation Process
mVideo - Ideation Process
mVideo - Wishlist Prototype
mVideo - Wishlist Prototype
mVideo - Bundles Specification
mVideo - Bundles Specification
mVideo - Wishlist Specification
mVideo - Wishlist Specification
mVideo - Gift card Specification
mVideo - Gift Card Specification
mVideo - Home page UI
mVideo - Home page design
mVideo - Product listing design
mVideo - Product Listing design
mVideo - Brand page design
mVideo - Brand page design
mVideo - Mobile Design
mVideo - Mobile design
dotMailer - Usecases
dotMailer - Usecases
dotMailer - Rule Builder Specification
dotMailer - Rule Builder Specification
dotMailer - Segmentation Tool Specification
dotMailer - Segmentation Tool Specification
dotMailer - User Testing
dotMailer - User Testing
dotMailer - Automation Prototype
dotMailer - Automation Prototype
dotMailer - Personas
dotMailer - Personas
dotMailer - Process Research
dotMailer - Process Research
dotMailer - Sketching
dotMailer - Sketching
dotMailer - Journeys
dotMailer - Journeys
hotels.com - Map UX
Hotels.com - Map UX
hotels.com - Map Prototype
Hotels.com - Map Prototype
hotels.com - Android Prototype
Hotels.com - Android Prototype
Orange - User Journeys
Orange - User Journeys
Orange - Specification
Orange - Specification
Bacardi - Service Design
Bacardi - Service Design
Kenya Tourism Board - Wireframes
Kenya Tourism Board - Application
Kenya Tourism Board - Visual Design
Kenya Tourism Board - Design
Dunelm - Checkout Analysis
Dunelm - Checkout Analysis
Dunelm - Service Design
Dunelm - Service Design
Dunelm - Usability Audit
Dunelm - Usability Audit
Barclays Ticket Office - Prototype
Barclays Ticket Office - Prototype
Tesco - Malaysia Research
Tesco - Malaysia Research
Tesco - Czech IA & Analysis
Tesco - Czech IA & Analysis
Tesco - Czech IA
Tesco - Czech IA
ShutterBub - Wireframes
ShutterBub - Wireframes
ShutterBub - Design
ShutterBub - Design
Taggstar - Desktop UX
Taggstar - Desktop UX
Taggstar - Mobile UX
Taggstar - Mobile UX
Taggstar - User Journeys
Taggstar - User Journeys
Taggstar - Dashboard UI
Taggstar - Dashboard Design
Taggstar - Selfie App
Taggstar - Selfie App
Taggstar - Image Tagging
Taggstar - Image Tagging
Taggstar - Tagged Prototype
Taggstar - Tagged Prototype
Sky Cloud - Wifi Design
Sky Cloud - Wifi Design
Sky Cloud - Wifi UX
Sky Cloud - iPad UX
Sky Cloud - Admin IA
Sky Cloud - Admin IA
Sky Cloud - Admin Prototype
Sky Cloud - Prototype & Wireframes
Sky Cloud - Admin Design
Sky Cloud - Admin Design
Foodee App
Foodee App
BitDragon Logo
BitDragon Logo
Firtree Logo
Firtree Logo
Techie Logo
Techie Logo
Yumminz Logo
Yumminz Logo
Ai Media Logo
Ai Media Logo
JC Construction
JC Construction Logo
Beringer application
Beringer App
Glenlevit application
Glenlevit App
RBS Business
RBS Business Design
Dove Body Messenger
Dove Body Messenger

Contact Xavier

+44 7455 014 477

xavier.akram@gmail.com

LinkedIn

Download my C.V.

Not available until April 2019